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Brighton
Designer Handbags
Brighton is known for designing handbags with a message.
Many of the brighton handbag items in the collection have
a defining detail that gives them special meaning. Whether
it is love notes engraved on a bracelet or a handbag adorned
with a treasured photo, Brighton products help create lasting
memories. Over the years, Brighton handbag has become an accessory
company with something for everyone. Handbags were added to
the line in 1993, followed by small leather goods, watches,
fragrance, jewelry, home accessories, eyewear and most recently,
luggage. Today Brighton is the only major accessories line
featuring products that coordinate from head to toe. A customer
might choose a lipstick case that matches a wallet, jewelry
that matches a pair of sunglasses, a handbag that matches
her footwear, or an entire coordinating collection consisting
of multiple accessories. The company prides itself on the
Brighton Difference, which is rooted in the philosophy
that the difference is in the details. Brighton is one of
the few remaining design houses where designers sketch each
creation by hand and then follow the product from concept
to fruition. It is a decidedly traditional process that seems
more in keeping with the Renaissance era than the high-tech
21st century. The hand assembly of Brighton leather accessories-
many of which are made of fine Italian leather - often requires
as many as 140 individual manufacturing steps using up to
40 different parts. What results are timeless creations that
women have come to love, and in many cases, even collect.
It was in tribute to this devoted collector that the term
Brightonians was born. The Brighton brand has
grown over the years through a strategy that Young calls Girlfriend
Marketing. Since we only sell to small stores run by
nice people, women buy our products at stores where everyone
knows their name and make them feel like they matter,
Young said. They, in turn, tell their girlfriends about
the cute Brighton handbag that they bought, and so on and
so on and so on!
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